So far, Influencer marketing is still the optimal marketing solution for mother and baby businesses, before ChatGPT becomes a human consulting tool. However, the way to deploy Influencer Marketing today needs to be different from the past to keep up with the trend of the times.
- Strategies to use Influencer Marketing need to be creative and innovative
- Influencer marketing is still suitable for mom and baby businesses during the time when ChatGPT invades the market
- Advantages of using influencer marketing of mom and baby businesses
Strategies to use Influencer Marketing need to be creative and innovative
In the mom and baby industry, businesses can use influencers who are fathers, mothers, health professionals or those with experience in child care. They can introduce your products through blog posts, facebook or short videos on instagram, youtube, TikTok.
However, in order to avoid boredom and be wary of customers, marketers when implementing influencer marketing strategies need to have a new perspective, a more unique approach than before. New perspectives and unique approaches will be placed in specific contexts: people, social media platforms, products and trends…
Influencer marketing is still suitable for mom and baby businesses during the time when ChatGPT invades the market
Currently, in addition to searching for information on childcare from Google, parents also consult knowledge from experienced acquaintances who have an influence on their choices: doctors, grandparents, Parents, friends, idols,… In the context of ChatGPT emerging recently and being able to replace Google as some articles predict, it can’t replace the experience of other real people.
ChatGPT is a chat bot like Google’s Assistant and Apple’s Siri. Over a period of 5 years (2017 – 2021), ChatGPT learns and memorizes information and data collected from Wikipedia and major newspapers,… With a huge amount of knowledge learned, ChatGPT can answer any question in less than 1 minute. The answer is given in the form of analysis and recommendations of a veteran consultant.
However, ChatGPT also has disadvantages such as:
– data is updated only until the end of 2021;
– the information learned is not all correct, there are information that are standard deviations and have not been verified.
In conclusion, ChatGPT may be smart, however, its knowledge has little to do with actual user experience – which parents really care about. Therefore, breastfeeding mothers and fathers can use ChatGPT to consult information, but to verify this information, they still have to refer to many other sources. And a source of information based on hands-on experience from an influencer will be a solid decision for potential customers.
ChatGPT cannot replace influencer’s childcare experience
Advantages of using influencer marketing of mom and baby businesses
When a customer makes a purchase decision, emotional perception and rational perception simultaneously govern their actions.
If technology has progressed as far as it is today, AI intelligence will further strengthen human rational perception. However, in purchasing decisions, AI has not been able to bring humans emotional perceptions to customers.
Stimulate consumers’ rational and emotional actions
And now Influencers promote their advantages in the marketing campaign of the business. Influencer has the ability to create high credibility with potential customers. When an influencer introduces a brand’s product, it means that they are sharing their experience with their community. This is the link that creates feelings of trust and invisible trust for the brand’s products.
If your business is wondering about the strategy for your upcoming marketing campaign, please contact SKYPERRY for advice from a team of experts. SKYPERRY is a leading total marketing service provider in the field of mother and baby. With 8 years of experience in executing campaigns for hundreds of big brands, we are confident to bring you practical advice, suitable to the situation and context of the market and business.
Coming to SKYPERRY, businesses can not only choose the right influencers for their products and operating principles but also receive advice on the most suitable strategies. Please contact email: support@skyperry.com hotline: 088 605 6868 for the fastest and dedicated advice.
