#advertising budget optimization

While newspapers are losing their throne, the new age of fast information such as videos, animations, and podcasts is on its way. According to the development trend of digital, Youtube is ranked 2nd only after Google among the websites with the most traffic as of January 2020. Large enterprises have the ability to use Youtube channels “luxurious” […]

According to research from Oberlo, 54% of consumers want to see more video content from brands. With the need to reduce the time to receive text information and increase the amount of information by images, about 300 videos are uploaded to Youtube every minute. So how do your videos attract audiences? Video Marketing Agencies can help brands do this. They […]

Millennials – People born between the 1980s and circa 1997. This is today’s mainstream consumer generation, and arguably the hardest to reach in marketing. But is it really as difficult as we think? With the analysis below, we will provide you with the information to attract and convert sales in the Millennial male audience. This generation is different […]

Looking back at the boom time of 2018, the hottest topic in influencer marketing was the wave of concerns about the problem of virtual likes when brands were afraid of throwing money out the window with KOLs. Since then, the launch of a new series of KOLs platforms with the claim of using AI or machine […]

For Vietnamese people as well as some other Asian countries, the Lunar New Year is an extremely important occasion of the year, an opportunity to gather with family and meet friends and relatives. Vietnamese people have a high demand for shopping for a warm Tet with family. Due to the high demand and ability to spend at […]

You often hear about “trending” content, “unique, strange” content. In this article, we will learn about the process and how to build high-quality content. First, let’s go through each layer of content! Content production  – or content production, is a long-term activity, built on the positioning of the brand and the target audience. In marketing, content is “king” […]

One of the biggest mistakes when doing Always-on content marketing is assuming that once the articles go live, the campaign is complete. However, effective content marketing doesn’t follow the philosophy: just build the content and the customers will come. Navigating a brand identity is highly dependent on content marketing being communicated to the right audience through an […]

Beauty salons are not competing, but the real competition is who can reach a new group of customers who have never thought about cosmetic surgery. To attract this new group of customers, the salon needs to tell a different story and provide a fresh and compelling reason why you should visit the salon. This is exactly what […]

Develop a content marketing strategy for the brand that includes the requirement to produce a variety of engaging content tailored to different stages of the customer journey, and measure content marketing. effectively. Without a content measurement step, brands can’t determine what parts are working well or how to fix the points that reduce brand value. Measurement […]

Table of Contents Always-on content marketing must be data-driven Always-on content needs a lot of high-quality content Always-on content needs good stories Always-on content needs to be applied on all media channels Always-on content needs to match the content and other information of the business Every year brands run always-on content marketing campaigns of different sizes. The […]

Table of Contents Youtube requirements? 10 important metrics of YouTube marketing campaigns A. Indicators of attractiveness Traffic – Source of access Impressions Click-through rate (CTR) Average view per viewer – Average view per viewer Demographics – Demographics B. Consumption metrics Average View Duration (AVD) Audience Retention Real watch time of channel subscribers – Watch time from subscribers […]

When it comes to determining whether a brand’s marketing is “always-on” or not, marketers often encounter many different interpretations and activities. In this article, we’ve tried to succinctly summarize the concept of always-on marketing, and provide a few tips for brands to implement. 1. First, what is always-on marketing? Normally, the brand’s website and social media […]